After loading of your company’s website or landing page within 5 seconds, can your visitors understand what your company does or which services they are offering? Could your users easily navigate your whole website or blog? Is your website layout is easy to understand? If your answer is no against these questions then you need to look at your website and properly optimize your web design according to the rules of web designing & according to the digital marketing so you can easily guide your visitors and convert them into your potential customers. Here, we are going to discuss Essential tips to improve your web design in 2019. These tips will help you design and properly optimize your website.
Essential tips to improve your web design in 2019
1. Have a Plan
Don’t just start designing your website. To ensure that your website is effectively meeting the needs of your visitors you need to map out your buyer’s journey from the first time they visit your website to the moment they become a customer.
What pages are they going to view, what content are they going to read, and what offers are they going to convert on? Understanding this will help you design a site that helps nurture leads through the sales funnel.
2. Remove the Following From Your Website
Certain elements on your website are going to detract from the value and message you’re trying to convey. Complicated animations, content that’s too long, stocky website images are just a few factors on the list.
With an audience that only has an attention span of 8 seconds, you need to create a first impression that easily gets the main points across. This should be done with short, powerful sections of content and applicable photographs/icons that are sectioned off by clear and concise headers.
Some words to avoid include next generation, flexible, robust, scalable, easy to use, cutting edge, groundbreaking, best-of-breed, mission critical, innovative … those are all words that have over used by hundreds if not thousands of companies and don’t make your content any more appealing.
3. Include Social Share and Follow Buttons
If your website currently lacks social share buttons, you could be missing out on a lot of social media traffic that’s generated from people already reading your blog!
If this sounds new to you, social sharing buttons are the small buttons that are around the top or bottom of blog posts. They contain icons of different social media website and allow you to share the page directly on the social media channel of your choice.
4. Use the Right Images
Not every image is going to fit with the type of message you’re trying to show your audience.
Fortunately, you have a lot to choose from (even some that are for free). But still, cause caught many of us decide to plague our website with extremely stocky photos.
Just because a stock website has the image, doesn’t mean it looks genuine and will evoke trust in your company. Ideally, you want to use photos that portray images of the real people that work at your company and the office itself.
When designing your website, navigation is key, it’s essentially the map that displays the core places users can visit.
6.Don’t be Afraid of White Space
Whitespace is an essential design element that helps you break up the page and increase readability.
Also called ‘negative space’, white space refers to the areas around elements on a page that are empty and lacking content or visual items.
Although extra space may seem superfluous, it’s actually responsible for readability and content prioritization. It also plays an important role in the design process and positioning website design elements.
Don’t forget about optimizing your site for mobile. If you don’t already know, 80% of internet users own a smartphone, and “Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead”.
8. Get Found
If you want to develop a substantial online presence, then you need to create a website that can get found.
This starts with developing an SEO strategy that takes into consideration the search terms your buyer personas and audience would search for. This strategy terms should include creating content that’s relevant to the needs of your visitors. Videos, blog articles, and e-books are a few examples of content that can do this.
9.Never Stop Testing
Evaluating conversion paths, how far users scroll, and where they are clicking, etc, are important qualities that can reveal if your pages are performing the way you intended.
If you’re someone that has tons of pages to go through, chances are you may find this issue on a lot of pages, especially older landing pages. Pages like these may actually be performing quite well, but contain outdated information that you know could be updated. Others may just need some tweaking updates or design changes.Simple changes such as button colors, headers, or adding a few sentences in your copy could make incredible differences in the page’s performance.
10.Identify Unknown 404’s or Broken Links
Depending on the size of your website, or how long it’s been around, you may actually have a few pages or links here and there that aren’t working. And on top of all that, your visitors won’t even let you know.
Take the time to evaluate whether or not your site has broken pages. You may be surprised to find previously high performing landing pages that are unpublished or website pages that are improperly linked.